SOFIE OLINE BAY

GRAPHIC DESIGNER


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Mark

MIX Copenhagen
LGBTQ Film Festival 2018



For the second year in a row, I was asked to create the visual identity for the MIX Copenhagen LGBTQ Film Festival. The idea behind the design is based on the strong emotions LGBTQ+ people experience, and how they are connected with bodily reactions – especially when we see ourselves and our lives represented on the big screen. I also worked with the dual meaning of the concept of ‘matter’: it is both the physical substance we and our universe are made of, but also how LGBTQ+ identities matter in our lives, our feelings and our bodies. This came together in a visual presentation of sensitivity, sensuality, drama and reaction.

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visual identity, outdoor, poster, magazine, tickets, advertising, layout, final artwork

TV 2
Tour De France


For a lot of people in Denmark, the sound of summer is also the sound of bikes and commentators on TV. I was part of the creative team behind the TV commercial and marketing materials for the 2018 Tour de France marketing campaign in Denmark. We created a humoristic universe, starring an extremely Tour de France enthusiastic family, who lives and breathes all things Tour de France related. I was in charge of photo shoots, layout of all printed and digital materials and making sure the look was consistent throughout all platforms.

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art direction, outdoor, posters, web banners, layout, final artwork


TV 2 
Badehotellet


For the launch of the 5th season of the TVseries Badehotellet, TV 2 wished to make some unique materials for the release event. I developed posters, and a set of exclusive playing cards with the characters from the show. Since the series takes place in the 1930’s, I made the design with inspiration from old-fashioned Bridge playing cards from this period, but using wallpapers and images from the series.

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playing cards, poster, layout, final artwork


LGBT+ Danmark TRANSIT


TRANSIT is a project within LGBT+ Danmark, that provides group talks for transpeople and people who are questioning their gender-identity.

This project was in need of an identity and communication materials, to make it visible. It was imortant to make a design that was accesible, easy to recognize, and relatable. In collaboration with LGBT+ Danmark and the groups, I designed a logo with a clean typography, but made the letters uneven, to represent the diversity of gender expressions. The backgrounds are made out of colors from the trans- and non-binary flags, and directs the thougts to liquid on a hard surface. I wanted to tell the story of gender being fluid, but also acknowledge the tough reality of existing outside of a norm.

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logo design, visual identity, posters, flyers, cards, layout, final artwork