Danmark har talent
A new season of the danish talent show “Danmark har talent” was airing on TV 2, and the theme of the launch was glitter, stars and ABBA. Since a big part of the visual draw was on the celebrity hosts, we wanted to put them in focus and make it fun to watch. So instead of static banners, we collaborated with the videoproduction and webdevelopers to use clips made for social media, and use them in the banners. It was the first time TV 2 had done videobanners, and together with the rest of the marketing materials, the launch came together as alive as they had wished for.
web banners, video, social media, outdoor, layout, final artwork