TV 2 + Ford
Tinka og Kongespillet
During the month of December, the popular Christmas calendar “Tinka og Kongespillet” is shown on TV. Since TV 2 are presenting the show in collaboration with Ford Denmark, they wanted a children’s corner in every Ford store in the country with activities and prizes. It was important to make sure it was easy to incorporate in the stores, and gave the children a feel of being part of the universe. The show was a great success, and the Ford stores had so many visitors that the prizes were gone within the first week of December.
car foil, rollups, photo both, booklet, in-store marketing, layout, final artwork