In my previous profession as a bike mechanic, I worked at a small bike shop in Vesterbro called Thunderfist Cykler. So when the owner Lisa wanted a new logo, I was thrilled to help her out. She wished for a design with inspiration from the 90’s Miami Vice patterns and typographical styles. I made a more contemporary version that incorporates the shapes and typography from this period, while maintaining a link to the bike-shop by using the bike-chain as a graphic element and the lightning bolt from the name.
logo design, visual identity, layout, final artwork