Tour De France
For a lot of people in Denmark, the sound of summer is also the sound of bikes and commentators on TV. I was part of the creative team behind the TV commercial and marketing materials for the 2018 Tour de France marketing campaign in Denmark. We created a humoristic universe, starring an extremely Tour de France enthusiastic family, who lives and breathes all things Tour de France related. I was in charge of photo shoots, layout of all printed and digital materials and making sure the look was consistent throughout all platforms.
art direction, outdoor, posters, web banners, layout, final artwork