TV 2
Tour De France


For a lot of people in Denmark, the sound of summer is also the sound of bikes and commentators on TV. I was part of the creative team behind the TV commercial and marketing materials for the 2018 Tour de France marketing campaign in Denmark. We created a humoristic universe, starring an extremely Tour de France enthusiastic family, who lives and breathes all things Tour de France related. I was in charge of photo shoots, layout of all printed and digital materials and making sure the look was consistent throughout all platforms.

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art direction, outdoor, posters, web banners, layout, final artwork